Protein Fortified Candy Bars

Where are these protein fortified candy bars?

Well probably in your kitchen or office under the disguise of some name such as “Deluxe Energy Bar”, “Protein Builder”, or whatever other creative names there might be. Take a look at the 2 bars below:

Bar 1
calories: 250
fat: 5g
carbohydrate: 44g (20g sugar)
protein: 10g

Bar 2
calories: 280
fat: 7g
carbohydrate: 27g (18 g sugar)
protein: 13g

Well aside from the obvious minor variations in the macronutrient contents and total calories, Bar 1 is advertised as a nutrition bar packed with protein, while Bar 2 is known as one of the Snickers brand candy bars. Although not all protein bars are to this extreme they are not far from it. In addition to getting all of that extra fat needed for binding of the bar’s contents, you also get unneeded amounts of sugar which are in almost all protein bars, and most bars do not even contain a great amount of protein in them.

Stay smart, avoid the marketing gimmicks and know what you’re eating!

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